The Twitter IPO
Carl De Lucia | September 24, 2013
Since its debut in 2006 Twitter has captured our online attention like no other – ahem – well maybe like a few others. On September 12th the company announced its plans to go public and the tech would is abuzz with speculation. Early estimates peg the social network at about $10 billion. (Facebook was $100 billion).
Currently, there are roughly 200 million people on Twitter and revenue is about $1 billion a year. Twitter’s money right now is generated primarily through promoted tweets, trends and accounts.
Twitter, anticipating its IPO, has recently bought a few solid complimentary firms such as Trendrr, a social media analytics firm. But if they want to please stockholders they’ll have to come up with new strategies to monetize their product.
Recently Twitter announced that it will partner with Nielsen to rate TV shows based on fan engagement, a big change for the industry. If successful, this could be the beginning of a new method of ratings and expand to books, movies, music, you name it.
Image Source: SiliconAngle